November 2010

Avid is self-aware. And while not in the Skynet sort of way, Avid is aware of it’s own.  Commonly this is found in a shared user environment (Unity, ISIS).  However, it can also be found in terms of raw media. A little known feature within Avid is the concept of a Fast Import.  This complicated term does exactly what is says – it imports media into your Avid faster than a traditional import.  However, lately I've been frequently asked, “well, why not use AMA?  No importing is needed!” Let's address this before we jump into Fast Importing.

Unfortunately, we're looking at the lesser of 2 evils. No mainstream editorial platform truly understands 3D natively. Through trickery, masking, and video hide-and-seek, we can manipulate our editing platform of choice to limp along for stereoscopic editorial. I'm a firm believer in the right tool for the right job, and choosing the tool requires a fair amount of research.