Avid

Avid creates a document for us tech folk, commonly known as the Avid Cheat Sheet.  It's a "living" document with install / tech gotchas, links, and tech goodness for the new version of Media Composer.   It is absolutely essential for building, optimizing, and configuring an efficient (and sometimes even functional) Avid system.  Here is latest version for 4.0.4.

I'm on a plane from Vegas - after nerding out at the Digital Signage Expo.  It's a full circle, having been christened into Digital Signage around 2002 with GraybowGlasfire (3M's Vikuiti), if any of you remember.  In any event, this short 50 minute jaunt from Vegas to Burbank gives me time to write a quick blog.

Dear Avid, I’ve called this meeting today because I love you. And I want you to get help. You deserve it. We deserve it. As part of your family (albeit a lengthy alphanumeric system ID in your database), it’s my job to stick by you when the going gets tough. And tell you when you’re screwing the pooch.

  Everyone has an encoder nowadays.  Final Cut Studio has shipped compressor for years.  Avid ships with Sorenson Squeeze, and I typically suggest some flavor of Telestream’s Episode family line.  All of these have varying degrees of quality and format support, and some go even above the call of duty with watch folders. One fatal flaw is that they all rely on someone else’s engine with which to encode through.  Quicktime.  Quicktime, while being the pipe which leads to all things NLE, becomes vary narrow when it comes to efficient processor usage.  In fact, it’s pretty bad. Ever viewed your system processing usage while encoding?  So much to be desired. Root6 Technology, a player in the encoding and media market for over 6 years now, (BeamTV) has taken an innovative approach to this problem thus created an intelligent workflow device.