Commentary

With NAB 2015 almost upon us, we can begin to brace ourselves for the barrage of technical gobbledegook through the firehose. Many demos will bore us, but if done right, these demos can capture our imaginations and create a customer.
Hello gang: Need your tech fix? I've got just the thing - a new web series. It's called "5 THINGS", and it's is an independent web series dedicated to answering the 5 burning tech questions about technologies and workflows in the media creation space.  Tech stuff I dig, and how it's used. Concepts, workflows and products.
On Friday night, I had the opportunity to join the 9th annual Pre NAB editors lounge panel discussion as a last minute fill in.  I found myself uncharacteristically less participatory, mainly due to the experience and stature of the others on the panel.  The brain power on the panel could power a small town.
Part of being a technologist is getting to work with cool new products and solutions.  However, for every shiny and blinking device I get my grubby hands on,  there is a bevvy of baggage that accompanies it.   It tends to tarnish the promise of the new gotta-have-it Post tool.  Most of these blemishes can be avoided.  Manufacturers, here's how.
I am a Demo Artist & Post Production Workflow Consultant. WTF is that? Quite humbly, I’ve been told “Hey!  You do what I wanna do!” or “I want to know as much as you!” following a presentation.  This alone makes my day, if not my month.  But I don’t think many people really grasp what I (we) do.  Probably because the job title is a tad esoteric;  it’s usage is generally relegated to the tech industry, and partly because the façade of a demo artist is one of confidence and domain expertise, when in reality, that’s nearly impossible at the reseller level.  That may be why there are probably only a few hundred of us in the country, and the burn-out rate is pretty high.
I penned a tongue in cheek article for a blog post for Post Magazine, and they decided to print it.  Since I can't seem to find it on their website, I present it here: I’m actually in a very unique position. I have the privilege of meeting editors and seeing facilities which run the gamut in terms of post production. TV, film, and new media; both back in the Midwest and here in Southern California. I was able to work as both a Creative and as a companion to the Creatives. And through all of these projects, meet and greets, consultations and chats over a beer, I’ve compiled a list of things I think everyone breaking into the industry should know.