Commentary

Hello gang: Need your tech fix? I've got just the thing - a new web series. It's called "5 THINGS", and it's is an independent web series dedicated to answering the 5 burning tech questions about technologies and workflows in the media creation space.  Tech stuff I dig, and how it's used. Concepts, workflows and products.

On Friday night, I had the opportunity to join the 9th annual Pre NAB editors lounge panel discussion as a last minute fill in.  I found myself uncharacteristically less participatory, mainly due to the experience and stature of the others on the panel.  The brain power on the panel could power a small town.

Part of being a technologist is getting to work with cool new products and solutions.  However, for every shiny and blinking device I get my grubby hands on,  there is a bevvy of baggage that accompanies it.   It tends to tarnish the promise of the new gotta-have-it Post tool.  Most of these blemishes can be avoided.  Manufacturers, here's how.

I am a Demo Artist & Post Production Workflow Consultant. WTF is that? Quite humbly, I’ve been told “Hey!  You do what I wanna do!” or “I want to know as much as you!” following a presentation.  This alone makes my day, if not my month.  But I don’t think many people really grasp what I (we) do.  Probably because the job title is a tad esoteric;  it’s usage is generally relegated to the tech industry, and partly because the façade of a demo artist is one of confidence and domain expertise, when in reality, that’s nearly impossible at the reseller level.  That may be why there are probably only a few hundred of us in the country, and the burn-out rate is pretty high.

I penned a tongue in cheek article for a blog post for Post Magazine, and they decided to print it.  Since I can't seem to find it on their website, I present it here: I’m actually in a very unique position. I have the privilege of meeting editors and seeing facilities which run the gamut in terms of post production. TV, film, and new media; both back in the Midwest and here in Southern California. I was able to work as both a Creative and as a companion to the Creatives. And through all of these projects, meet and greets, consultations and chats over a beer, I’ve compiled a list of things I think everyone breaking into the industry should know.