Unfortunately, we’re looking at the lesser of 2 evils. No mainstream editorial platform truly understands 3D natively. Through trickery, masking, and video hide-and-seek, we can manipulate our editing platform of choice to limp along for stereoscopic editorial. I’m a firm believer in the right tool for the right job, and choosing the tool requires a […]
Gonna mix it up a bit with this post, and go video on ya. This is trick is from a recent Key Code Media event where I discussed Media Creation & Sharing with Final Cut Studio and Avid Media Composer 5.0. (see: Avid AMA, Telestream’s Pipeline, AJA’s KiPro) In this demonstration, we use a Pro […]
I’m sitting at my desk last week when my phone rings – caller ID tells me it’s an associate from my hometown of Chicago. No sooner do I lift the receiver do I hear “I win!” Bewildered, I respond with a puzzled “Excuse me?” “I win!” he repeats. “I knew you’d go Hollywood!” Now this […]
I’m on a plane from Vegas – after nerding out at the Digital Signage Expo. It’s a full circle, having been christened into Digital Signage around 2002 with Graybow. Glasfire (3M’s Vikuiti), if any of you remember. In any event, this short 50 minute jaunt from Vegas to Burbank gives me time to write a […]
Last week on my POST Magazine blog, I briefly discussed Encoding in Post: The Four Hot Spots. I figured, “Why not elaborate on one of those areas?” Thus far, I’ve discussed the concept of Pre-encoding, and various facets of the final encode. Let’s talk about the most vital and often overlooked area: During Editorial. Of […]
Pre-Rendering (transcoding your tapeless formats into NLE friendly codecs) can save you hours in the edit bay. Here's why.
A little somethin’ for the Producers….mass review and approval made simple.
Creating a "Money Room" - a room in your facility guaranteed for an immediate R.O.I. - utilizing simple encoding theories and practices.
Looks like Avid has qualified the new Nehalem Macs: Avid Announces Support for New Apple® Mac Pro Computers for Avid Media Composer® and Avid Symphony™ Qualified Configurations: Apple Mac Pro Configuration One - Two 2.66 GHz Quad-Core Intel Xeon - 6GB of DDR3 ECC SDRAM (6x1GB) - 640GB 7200-rpm Serial ATA 3Gb/s - NVIDIA GeForce […]