Editorial

Unfortunately, we're looking at the lesser of 2 evils. No mainstream editorial platform truly understands 3D natively. Through trickery, masking, and video hide-and-seek, we can manipulate our editing platform of choice to limp along for stereoscopic editorial. I'm a firm believer in the right tool for the right job, and choosing the tool requires a fair amount of research.

Gonna mix it up a bit with this post, and go video on ya. This is trick is from a recent Key Code Media event where I discussed Media Creation & Sharing with Final Cut Studio and Avid Media Composer 5.0. (see: Avid AMA, Telestream's Pipeline, AJA's KiPro) In this demonstration, we use a Pro Res timeline in Final Cut Pro, send it to Avid without creating any new media, and have the sequence not only open, but also utilize the same media - all using Automatic Duck & Avid's AMA feature in 5.0 - via a hidden (undocumented) trick!

Getting Final Cut Pro projects and/or media into Avid Media Composer

On any given project, there are many editors, in many disciplines, and spread across many miles.  Therefore, getting YOUR stuff to work with THEIR stuff is imperative.  Thus, I present to you the best ways to get Final Cut Pro projects and/or media into Avid Media Composer.

I'm on a plane from Vegas - after nerding out at the Digital Signage Expo.  It's a full circle, having been christened into Digital Signage around 2002 with GraybowGlasfire (3M's Vikuiti), if any of you remember.  In any event, this short 50 minute jaunt from Vegas to Burbank gives me time to write a quick blog.

Off and on for several years, I was involved with a post facility that had what they referred to as “The Money Room” Quite apropos, not only for the greenish hue to the walls, but what they *did* in that room. Unbeknownst to them (but now beknownst to me) the so-called castoff activities and backroom chores which took place in that space are now the new(er) ways to make money at your post facility…and even be a marketable service.