Once a year, us posties flock to our mecca, and plant ourselves within the bowels of sin city to suckle from the geek teet, and bask in all it’s acronym run glory. We spend too much on cheap food. We spend way more on alcohol, and desperately try and find which one of the vendors will have the best afterparty. Walking each hall and floor tenderizes our feet as if Rocky Balboa was in training. We hoard swag in the several free branded bags slung over both shoulders. We shout over the tens of thousands of other people asking the same questions, and demand specifications about balsawood products that won’t ship until next year. We play business card roulette and find out who is where. We reminisce about older, bulkier and more expensive technological solutions, the same way we’ll chuckle over this years offerings in 10 years.
Thousands of vendors, and hundreds of thousands of square feet later, I am back in SoCal, with some highlights from the 2009 NAB convention.
Everyone has an encoder nowadays. Final Cut Studio has shipped compressor for years. Avid ships with Sorenson Squeeze, and I typically suggest some flavor of Telestream’s Episode family line. All of these have varying degrees of quality and format support, and some go even above the call of duty with watch folders.
One fatal flaw is that they all rely on someone else’s engine with which to encode through. Quicktime. Quicktime, while being the pipe which leads to all things NLE, becomes vary narrow when it comes to efficient processor usage. In fact, it’s pretty bad.
Ever viewed your system processing usage while encoding? So much to be desired.
Root6 Technology, a player in the encoding and media market for over 6 years now, (BeamTV) has taken an innovative approach to this problem thus created an intelligent workflow device.