The process where editors and assistant editorials craft the story through video. May include tools such as Avid Media Composer, Adobe Premiere Pro, Apple FCP X, Apple Final Cut Pro &. May also include Blackmagic Design DaVinci Resolve, Hitfilm, Windows Movie Maker, Sony and Magix Vegas Pro. Includes transcoding, logging, and assembly, and rough cuts.

Posts

Createasphere 3D Production Workshop

Unfortunately, we’re looking at the lesser of 2 evils.

No mainstream editorial platform truly understands 3D natively. Through trickery, masking, and video hide-and-seek, we can manipulate our editing platform of choice to limp along for stereoscopic editorial. I’m a firm believer in the right tool for the right job, and choosing the tool requires a fair amount of research.

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Beginning the audio edit of the post production sound process requires receiving the correct files and media from the editorial facility.  I’ve always had my standard “list of deliverables”, but over the past few years I’ve found that quite often the export of these files from Final Cut is not done properly.  Thus, I’ve created a document (as well as explanations) outlining what a sound editor might need, why, and how to do it.

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Matt Stratton turned me on to Clicky Stats awhile ago, and through Clicky, I’m able to see what web searches come up with my blog as a result. I also see when these searches lead them to my blog – but then they leave because they didn’t find the answer. I thought since the search engines think I already have it on my site, perhaps I should.   Below is a sampling of the search queries (that I can decipher from cryptic keyword searches) that my website supposedly already has the answers for.

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I’m on a plane from Vegas – after nerding out at the Digital Signage Expo.  It’s a full circle, having been christened into Digital Signage around 2002 with GraybowGlasfire (3M’s Vikuiti), if any of you remember.  In any event, this short 50 minute jaunt from Vegas to Burbank gives me time to write a quick blog.

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Last week on my POST Magazine blog, I briefly discussed Encoding in Post: The Four Hot Spots. I figured, “Why not elaborate on one of those areas?” Thus far, I’ve discussed the concept of Pre-encoding, and various facets of the final encode.  Let’s talk about the most vital and often overlooked area: During Editorial.

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I recently was posed with a relatively simple quandary from a studio:

How can I get edits which need review out to non tech savvy producers for approval so they can:
A) easily view the edit (did I mention easily?)
B) stay out of the edit room.

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Off and on for several years, I was involved with a post facility that had what they referred to as “The Money Room” Quite apropos, not only for the greenish hue to the walls, but what they *did* in that room. Unbeknownst to them (but now beknownst to me) the so-called castoff activities and backroom chores which took place in that space are now the new(er) ways to make money at your post facility…and even be a marketable service.

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