Tech Blog

Part of being a technologist is getting to work with cool new products and solutions.  However, for every shiny and blinking device I get my grubby hands on,  there is a bevvy of baggage that accompanies it.   It tends to tarnish the promise of the new gotta-have-it Post tool.  Most of these blemishes can be avoided.  Manufacturers, here's how.
We've got the purple kool-aid, and we've got the firehose: New. Avid. Releases. Now that the cat is out of the bag, I can share with you dear readers a comprehensive list of what is new and groovy inside the latest offering from Avid.  Like what you see?  Join me for a more in-depth webinar on all that is contained therein plus a huge helping of bonus material on November 22nd.  More details here. Until then, let's whet your appetite, shall we?
This is Part 2 in a 3 part series on Choosing the Right Shared Storage Solution.  You may want to check out Part 1: Bandwidth & Connections. You can also view the entire 3 part series here: https://www.youtube.com/playlist?list=PLdrhoSWYyu_WJ7QUOLcBALfCHbS0d6fC2 Hard drives are a dime a dozen nowadays. At last check, I think Best Buy and Fry's had them at the checkout counter next to the latest Star Magazine and Chewlies gum. Despite the seemingly over abundance of drives, not all drives (let alone a collection of 'em) are created equal.
Update: You can also view the entire 3 part series here: https://www.youtube.com/playlist?list=PLdrhoSWYyu_WJ7QUOLcBALfCHbS0d6fC2 Shared Storage – the least sexy of the post production technologies. Shared Storage is not the hot chick in class. She's the quiet librarian with glasses that you end up falling for when the unreliable hot chick loses her sheen. She's got everything you need: reliability and stability, and flashing lights. (Maybe the flashing lights thing is just me.) In part 1 of 3 part posting, I'm going to examine shared storage for video – SAN & NAS.
Before we get into the nitty-gritty, let's go over some of the basics of PhraseFind. *Update April 12, 2011: Avid has given some feedback on the blog post, and I have posted their comments inline in bold.Thanks Avid! PhraseFind is a phonetic matching algorithm, developed by Nexidia. It’s been wildly successful, serving as the basis of AV3’s “Get” software, which is used in conjunction with Final Cut Pro. Avid has licensed the technology and has branded it “PhraseFind”. It is available for $495, or $1295 when bundled with ScriptSync. Additional language packs can be purchased for $149.
I am a Demo Artist & Post Production Workflow Consultant. WTF is that? Quite humbly, I’ve been told “Hey!  You do what I wanna do!” or “I want to know as much as you!” following a presentation.  This alone makes my day, if not my month.  But I don’t think many people really grasp what I (we) do.  Probably because the job title is a tad esoteric;  it’s usage is generally relegated to the tech industry, and partly because the façade of a demo artist is one of confidence and domain expertise, when in reality, that’s nearly impossible at the reseller level.  That may be why there are probably only a few hundred of us in the country, and the burn-out rate is pretty high.
Kool-Aid!  Get your Kool-Aid here! Avid has unveiled the latest update to their editing suite family: Media Composer & Symphony 5.5, as well as DS 5.5.  Below are some of the biggest features to the Media Composer and Symphony 5.5 releases.
Avid is self-aware. And while not in the Skynet sort of way, Avid is aware of it’s own.  Commonly this is found in a shared user environment (Unity, ISIS).  However, it can also be found in terms of raw media. A little known feature within Avid is the concept of a Fast Import.  This complicated term does exactly what is says – it imports media into your Avid faster than a traditional import.  However, lately I've been frequently asked, “well, why not use AMA?  No importing is needed!” Let's address this before we jump into Fast Importing.
Unfortunately, we're looking at the lesser of 2 evils. No mainstream editorial platform truly understands 3D natively. Through trickery, masking, and video hide-and-seek, we can manipulate our editing platform of choice to limp along for stereoscopic editorial. I'm a firm believer in the right tool for the right job, and choosing the tool requires a fair amount of research.