03 Jan What to Expect in 2019
A regular contributor and thought leader for our industry, Michael Kammes, Director of Business Development for Bebop Technology, joins us tonight to share his key highlights from 2018 and the trends he expects in 2019.
Larry Jordan: As director of business development for BeBop, Michael Kammes leverages his experience with creative technology and tools providers to accelerate growth and provide strategic perspective across marketing sales and partnership. He’s also a frequent and welcome contributor to the Buzz. Hello Michael, welcome back.
Michael Kammes: Larry, great to hear your voice and Happy New Year.
Larry Jordan: And a very Happy New Year to you. Michael, as you just heard on our DoddleNews update, we’re taking a look back at 2018 and projecting coming trends for 2019. But before we start, there’s a new title attached to your name. Congratulations. Tell me about your new position.
Michael Kammes: I’m working at BeBop Technology which is obviously a technology company that focuses on editorial and VFX and creative applications in the Cloud. So instead of having a machine local next to you that you have to upgrade every couple of years and take care of, you can use any pedestrian computer, access a virtual machine in the Cloud, and edit whether it be video or motion effects like you’re sitting in front of the machine.
Larry Jordan: Congratulations on your new position and your new company and I wish you all success in the future.
Michael Kammes: Thank you so much Larry. I appreciate it.
Larry Jordan: So put your technology hat on, what are some of the highlights that caught your eye from 2018?
Michael Kammes: Well in Hollywood at least, we got really excited because Google’s put in a data center in Hollywood. So that means anyone who wants to access the aforementioned Cloud, can do it with local resources, meaning in town, and that helps out a lot. I know that’s not great for people who are outside Hollywood, but for the microcosm that is Hollyweird, it’s fantastic.
Larry Jordan: Back that up. Yes, Google’s got a data center in LA, but we still have to dial out or whatever it is up to the web before we can get to it. Why is having a local resource important?
Michael Kammes: Well I don’t know about you Larry but I don’t do much dialing lately. I ran out of my AOL hours so I’m not dialing as much anymore. But you’re right, for the folks who are local, you do obviously have to get out to the internet. So it is dependent on your connection at home. But if you’re playing video live, trying to back files up, trying to copy files back, you can interact with them faster if they’re sitting on Google storage in a data center that’s near you. It also allows developers to put together applications that require that kind of short latency by having that data center close to you. So for us folks out here, it’s fantastic.
Larry Jordan: OK, well don’t tell my phone that I can’t dial out anymore.
Michael Kammes: The other big thing I saw last year was folks can finally afford NVME flash media. For years we’ve had to deal with spinning disks and then we went to SSDs which were a great tradeoff between speed and cost, and solid state flash memory has always been prohibitively expensive. But we’re seeing that price drastically drop and now you can use that to house the OS on your PC. You can use these kinds of storage solutions in multiple types of computers which allows you to get thousands of megabytes a second of throughput as opposed to dozens or hundreds like we had with SSDs and spinning disks.
Larry Jordan: What’s the difference between an SSD and an NMVE disk?
Michael Kammes: The NVME is essentially flash memory and depending on what kind of form factor it has it’s commonly referred to as M.2 which is the form factor which attaches to the mother board. So you’re effectively using that NVME which is flash storage, as a ‘hard drive’, and you get much better performance.
Larry Jordan: Do we have the same level of reliability that we do with an SSD?
Michael Kammes: Completely because it’s solid state, there isn’t moving parts which means you’re going to have much increased reliability compared to hard drives, and even better shelf life than SSDs.
Larry Jordan: Let’s flip forward to 2019, what trends are you looking forward to?
Michael Kammes: Well I know a lot of editors aren’t going to like this, but we’ve seen this over the past couple of years, and that’s moving from a CapEx to an OpEx, and let me explain that a little bit. Traditionally you buy software and you own it. Avid used to do that back in the day, Adobe did it, Apple still does it today. You buy it, you own it, done. A lot of folks like that, because it’s a one time expenditure, but what we’re seeing is a lot more companies, especially in editorial space, have said “We can’t project how business is going to fly, so we’re going to start charging per month.” I know a lot of editors do not like that, however there is something to be said for shelling out hundreds of thousands of dollars if you’re not using it on a daily, weekly or monthly basis. So I think people are going to have to start adjusting the way they spend money to go on a monthly plan or maybe paying at the beginning of a year than having to just fork it out once and be done with it.
Larry Jordan: OK, I can see that that’s going to cause a lot of controversy.
Michael Kammes: Luckily, Adobe took the bullets on this one and now everyone’s falling in line. I’m also a fan of video over IP. Obviously the standard has been ratified I think SMPTE 2021 if I’m not mistaken, and 2022. The big player is NDI which is network device interface, and this is from a company called NewTek which was one of the first companies to look at this video over IP standard and say, “This is fantastic but it’s not great for a majority of people out there because they don’t have that kind of infrastructure, either for their network or for their internet pipe.” So NewTeK came out with a way of taking full motion video, SD, HD etcetera, and compressing it down to a video stream over your network, which means you now can beam video around your network like a traditional video router, and even outside your network to distant places without getting a satellite truck, and without expensive interconnects.
Larry Jordan: Now that’s very cool. We’ve got to bring you back to talk more about all of this stuff, but for people that want to keep track of what you’re thinking and writing, and especially 5 Things, how can we find you?
Larry Jordan: That’s the number five, 5thingsseries.com and Michael Kammes is the director of business development for BeBop and Michael, I promise we’ll bring you back soon.
Michael Kammes: Hope you feel better Larry. Thank you.