Hot Industry Trends for 2017

tech trends

Hot Industry Trends for 2017

A show regular, Michael Kammes joins us tonight to share his thoughts on media creation technology trends from IBC 2017, including artificial intelligence (machine learning), edit worthy storage, and collaborative (and creative!) video editing.


Larry Jordan:  In his current role as director of technology at Key Code Media, Michael Kammes consults on the latest in technology and best practices into the digital media communication space.  He also has this wonderful love of workflow, codecs and process.  Hello Michael, welcome back.

Michael Kammes:  Hi Larry, good to hear your voice again.

Larry Jordan:  This week we’re looking at new technology and there’s so much new technology exploding around us, and much of it passes through Key Code Media.  So I want to have us take a step back and see if between the two of us, we can spot some bigger trends, so let’s start with, from your perspective, what were some of the highlights coming out of IBC?

Michael Kammes:  Well some of the highlights coming out of IBC, and I hate to put on the purple hat again, but the Avid continuing announcements of working with Microsoft in terms of remote editing, whether it be in a VM or in a cloud or simply editing remotely with the media elsewhere, they seem to really be pushing the envelope that most other major players have abandoned or are still looking into what a solution may be.

Larry Jordan:  Now VM stands for virtual machine.  What would Avid be doing in a virtual machine environment?

Michael Kammes:  Traditionally it’s been a one to one ratio.  If you want to run Media Composer, you need a machine in front of you that can run Media Composer.  But let’s say that you are renting out Microsoft is your space, and you could then put Media Composer on that VM, or perhaps you want to work with editors that are across the country.  Well you can spin up a VM locally and then have someone across the country access it from their home office or their own edit bay.

Larry Jordan:  I’ve had very limited experience working with a virtual machine, but discovered that it had a lot of latency and a lot of lag.  Is that still true of that technology?

Michael Kammes:  We’re talking about a couple of different things.  If we’re talking about a VM that is local, meaning I’m running a VM within the four walls of my facility, the lag isn’t too bad.  But if we’re talking about someone in another country, someone across the country, then we have this little thing called physics, and the speed of light, and having a key pressed in New York, having it trigger something in LA and then going back to New York, that can be an issue.  But if it’s local, latency isn’t too bad at all.

Larry Jordan:   Alright, well let’s shift to a different subject, which is artificial intelligence or machine learning.  This seems to be sprouting up everywhere, it’s like kudzu, you can’t get away from it.  What’s your thought on AI?

Michael Kammes:  Well, I think that’s where we’re definitely going.  I think there’s a big concern and a big worry in the industry that it’s going to take away the jobs of, dare I say, some of the more pedestrian things that editors and assistant editors do.  I look at it as a godsend, because I think it’s going to free up a lot of the mundane tasks that assistants and editors are doing and allow them to create or do other things.  I don’t think it’s going to phase out any jobs.  What I think is very interesting, as you pointed out, it’s everywhere.

Larry Jordan:   I’m not necessarily as optimistic as you are.  I think AI will cost a lot of jobs and I think one of the things that surprises me is how little conversation there is on the impact that machine learning will have on job creation.  So we’ll see how that develops over the next 12 months.

Michael Kammes:   I’d be very interested and if it does end up eating into some of the job market, I can only hope that the creatives in the industry are up to that change just like they were when they moved from tape to digital, to learn new skills and still be employable as their job description morphs.

Larry Jordan:  What’s your thinking on Adobe, of their new project collaboration emphasis?

Michael Kammes:  Oh this is my new favorite thing Larry.  I’ve been so into this concept ever since Adobe Anywhere came out, what was it?  Three years ago.  I’m anxious to work with it more. I think it’s going to be at least for the microcosm of Hollyweird, I think it’s going to be massive.  I think for everyone outside of Hollywood, who wants to get into collaborative workflows, I think this is going to be a massive eye opening experience that you can collaboratively work without pushing and pulling project files and media and I think the folks who are using Avid really need to watch out, because I think Adobe’s really going to start taking a chunk of that business.

Larry Jordan:  How about storage technology?  Any interesting stuff happening there?

Michael Kammes:  When we talk about storage, what we see are a lot of companies who are throwing a lot of drives in a chassis and then sharing it out over the network as a NAS.  Without getting into a lot of the finer details of SAN versus NAS, we’re seeing a lot of low cost NAS providers trying to top themselves as having the ability of a SAN, and anyone that’s done any kind of IT work, anyone that’s ever been in a collaborative environment, knows that’s not the case.  So the one thing I want to caution is that when folks are looking into less expensive storage from smaller brands, look at the fine print in the details because you’re not going to get the performance and features that you would find in a SAN in an off the shelf NAS.

Larry Jordan:  So your vote is to pick what?

Michael Kammes:  I’m a big fan of SANs, I’m a big fan of storage providers who have invested in their own technology, and developed their own file systems as opposed to trying to use something generic like a NAS.

Larry Jordan:  For people that need to keep track of you and what you’re doing, where they can go on the web?

Michael Kammes:  Lots of places, but the first one is, and

Larry Jordan:  That’s all one word, or  Michael, thanks for joining us today, I look forward to talking to you soon.

Michael Kammes: Always a pleasure, thank you Larry.

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